Ashan Kusalanka

When Backlinks Become the Problem Most SEO clients want more backlinks. This client had too many, and the wrong kind. A global homeschooling website was running multiple backlink campaigns simultaneously through Fiverr and third-party link agencies. The belief was simple: more backlinks equal better rankings. What happened instead was a sharp traffic drop and a […]

A 12-Month SEO Recovery from the Ground Up This project came with problems stacked on top of problems. A US-based aesthetic clinic had changed its domain name three times, and by the time SEO work began, the site was technically broken, largely invisible to Google, and carrying content that still referenced an old brand. No

Starting SEO on a brand-new website is always a challenge. Starting it on a website full of demo content, duplicate pages, and a structure Google could barely crawl. That is a different problem entirely.This is the story of a B2B AI sales tool company that came to us with a WordPress site barely a month

Most HR SaaS platforms don’t have an SEO problem. They have a foundation problem. That’s exactly what this case study unpacks. An HR SaaS platform serving businesses across multiple regions had real market demand and a solid product, but the organic performance told a different story. Crawl errors were blocking indexation. Keyword targeting was pulling

A pet care brand selling in both the USA and Canada came to us with a straightforward goal: more traffic, more awareness, and more sales. What followed was a 15-month SEO project that reshaped the website from the ground up and produced results that went well beyond what the client originally expected.Here is a detailed